MakeMyTrip ropes in Isobar India as digital partner

MakeMyTrip has appointed Isobar India, a global full-service digital agency, from the Dentsu Aegis Network, as their Digital Agency. As their digital partner, the agency will handle digital brand engagement and social media management duties.                                                                                                                                                  

Shamsuddin Jasani, Managing Director, Isobar India, said, “It’s a great achievement for us. Over the past few months, the team has worked diligently and passionately in making the brand’s recent campaigns a huge success. We are thrilled to work with the biggest and the most credible online travel agency in India.”

Gopa Kumar, Vice President, Isobar India, added, “It’s a big privilege to be the digital partner for MakeMyTrip. The team is geared up to give their best and come up with exciting digital solutions for the brand in keeping with our focus on brand narratives leading up to brand commerce.”

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Today, it is much more than just a travel portal or a famous pioneering brand - it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the dominant market-leader with 47% market-share (PhocusWright, 2013), a fact evinced by the trust placed in it by millions of happy customers.

Isobar India is a part of the Dentsu Aegis Network. A winner of Campaign Asia-Pacific’s 2015 Digital Agency of the Year for India and South Asia, Isobar is cited by Forrester Research as one of the ten most significant innovation agencies in the world and a pioneer in digital communications.