MakeMyTrip unveils New Campaign with Alia Bhatt & Ranveer Singh
MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company, has launched its new ad campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt ahead of travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip - be it for leisure or business travel to ensure a convenient, hassle-free experience. With its popular brand ambassadors, the ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.
Travel industry in India remains on a high growth path and with increased internet penetration along with the rise in discretionary income, MakeMyTrip is tapping into the massive opportunity provided by the e-commerce ready users to drive online hotel booking growth.
Commenting on the new TVC and offering, Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said, “There is no one-size-fits-allwhen it comes to hotel choices for Indians - whether you are traveling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.
Talking about the campaign, Hemant Misra, Managing Director, MagicCircle, said “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun’”
Once again, MakeMyTrip is leaning in on its influential brand ambassadors - the energetic duo of Ranveer Singh and Alia Bhatt in new avatars that are more relatable for individuals and families alike. This 360 degree marketing campaign includes TVCs that will run for nine-weeks across high-impact genres like General Entertainment Channels, HD channels, Hindi Movies, Hindi and English News, Cricket and Regional channels. The campaign is Live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook.
The characters in the TVC have been brought to life by MagicCircle.
The TVCs are available for viewing here: