'Making of Developed India' Felicitates Rachitta Juneja as CMO of the Year
Ms.Rachitta Juneja- A CMO whose prolific endeavor to engage the customer, convincing them to buy the product and proliferating the customer base has ignited many a curious mind, pointing them in the right direction. Letstrack is in itself a breakthrough.
“Making of Developed India” has crowned Ms. Rachitta Juneja as the “CMO of the year” award for being farsighted and evoking ideas that encourage the market and help the industries penetrate and implement it.
In an era of competitive strategy and bottom-neck competition, the creative ideas of Ms. Rachitta have set high standards and coloured the black and grey market full of monotony. One of her three manoeuvres called the "Currency Campaign" has captivated the industry with its efficiency and brilliance. The currency campaign is where a five hundred rupee note has two sides – one that looks like the note itself and the other which is the discount offer. The initiative was cleverly planned as the design of the note is eye-catching and when flipped the other side of the currency displays the discount offer which is applicable on purchase of their product on their website. The currency campaign has created ripples and has also bagged in an investment of 1.7 million dollars from a UK based investor, Mr. James Arthur.
Ms. Juneja is an unconventional marketer and is always way ahead of her game and thrives by the saying ‘What you see, is what sells.' She believes that one buys a product only when it is different from what the competition offers, and it offers value and stands apart.
In the age of walking around circles and toeing the general line and norms, Rachitta has exploded through with her creativity and has broken the toxic structure. She has gone beyond the obvious and has come up with a model that will jump start Letstack to the pinnacles of glory and fame.
Indeed, a visionary, her lack of fear has catapulted her to rise beyond set rules thereby engaging into successful endeavors like the “Gone missing’ campaign. She quotes,” This concept is nothing but a child in me." Her undaunted spirit reveals that one does not need to travel far to be insightful for everything is around us, but one needs to have a keen eye for it.
Adorned by her creative initiatives and modules, Ms. Juneja is indeed an irreplaceable asset for Letstrack which analyses and crystallizes quality information in the IOT domain. She believes that a ubiquitous and pervasive marketing strategy can be set around by small twists or turns in the scheme and rewards. It is hence proved that innovative approaches, thinking out of the box and having a rapport with well-known brands can benefit one in the long run as shown by Rachitta.