Malvika Mehra moves on from Grey
Malvika Mehra has decided to move on as NCD and EVP, Grey Worldwide India. Currently Mehra is serving her notice period. Her next move is still unknown.
Malvika has been a key part of Grey ever since she joined in 2010. Some of her recent campaigns include the 'clap of shame' and 'own your area' films and a series of films titled 'Handcuffs'. The latter is about a grave social evil - female foeticide.
She helped ITC launch 'B Natural', a juice brand, in the southern market. Her film for Gillette fetched a fair share of conversation and YouTube views (close to three million) during the recent ICC World Cup. Her work on P&G's Duracell fetched Grey a Cannes Gold in 2013 and 2014.
Mehra has also been a juror at Cannes twice.
Prior to grey Malvika has been with Ogilvy for 16 years.