Mamaearth To Give Jhappis to Consumers to Celebrate National Hugging Day
The joy of motherhood comes with a lot of stress, especially so for today’s millennial moms. With nuclear families becoming the norm, moms don’t have the much-needed support system during and after their pregnancy. Most expectant and new moms are always nervous and are on the lookout for some reassurance that they are doing alright. This leads to a lot of online reading and talking to older moms which in turn can increase anxiety.
Understanding this, Mamaearth, Asia’s first Brand with Made Safe Certified products, will be delivering heartwarming hugs to 100 consumers who’re expectant and new moms to celebrate National Hugging Day 2019. The initiative, called ‘Mamaearth ki Jhappi,’ will involve a mother-figure giving warm reassuring hugs to its customers while delivering orders that were placed online.
“The ‘Mamaearth ki Jhappi’ initiative resonates with our core proposition of reducing the stress associated with parenting and also celebrates the spirit of National Hugging Day. A well-meaning, warm hug is very reassuring for worried moms, and conveys to them that all is well,” said Ghazal Alagh, Co-Founder, Mamaearth.
Mamaearth offers a wide range of products to reduce parenting stress. Founded by husband and wife duo Varun and Ghazal Alagh, Mamaearth's products are free of harmful chemicals such as parabens, sulfates, and artificial fragrances.
The brand has acquired customers in more than 120 cities through their website and has a presence in over 500 stores across major cities including NCR, Mumbai, Bangalore, and Pune. The digital-first brand is also available across eCommerce platforms such as Amazon, Firstcry, Nykaa, Flipkart, Paytm. Across all channels, the brand has cumulatively catered to 300K+ consumers from all over India.