banner image banner image

Man and Machine Vs. the Mountain

After the stupendous success of HISTORY TV18’s acclaimed adventure reality show Ice Road Truckers, the channel is all set to enthrall audience with the India edition named IRT-India’s Deadliest Roads starting from 21st October. The Indian chapter of the adrenaline packed reality TV series will see Indian celebrities Mandira Bedi, Sangram Singh and Varun Sharma travel through the countries deadliest roads across the rugged mountains and valleys of Himalayas.

During harsh winters, remote villages and work camps at the highest army stations of India’s himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, our hosts will drive trucks across 1500kms, at a height of 18,380 feet at sub- zero temperatures, for around 2 weeks.  The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.

Speaking on the show Sangeetha Aiyer, VP & Head Marketing said “I’m sure its exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats.”

Speaking about the drive, Varun Sharma "I loved the concept of the show and I am sure it will be a different and a wonderful experience. Driving through the Himalayas in a truck is not as easy as it looks.”

Sangram Singh said "The drive was very scary as it was beautiful. More than anything I thought the journey helped me realize the extent to which I could push myself. I truly believe that such life threatening experiences help put trivial day to day issues in context and give a better perspective on life. ”

Madira Bedi added “This was easily one of the most life-threatening journeys of my life. I think such experiences help you understand and value your life more and the small yet beautiful things we take for granted everyday”

The trucks used for the shows were best in class vehicles by Bharat Benz known for their maneuverability and toughness.

Mr. Sominder Singh, Vice President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles: “We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.”

Experience Incredible landscapes, Historical routes, Never ending challenges with IRT-India’s Deadliest Roads!

Tune in to IRT-India’s Deadliest Roads for your dose of action and adventure every Friday at 9pm only on HISTORY  TV18 starting from 21st Oct


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment