Mandar Natekar joins MOVIES NOW as National Ad Sales Head

Speaking on the appointment Trigunayat said "We are very pleased to have Mandar on-board; he brings along a decade of TV & Digital space experience; an ideal mix to develop a robust strategy and revenue pipeline for MOVIES NOW"

Mandar joins the network with over 10 years of experience in the field of sales and marketing and is looking forward to being a part of the MOVIES NOW team and scripting a success story for the channel.

As the National Ad Sales Head, MOVIES NOW, he will drive the new & exciting brand to the market and establish MOVIES NOW as a preferred platform for advertisers across the country.

Prior to joining MOVIES NOW, Mandar was working with the Reliance Big Entertainment's new media venture ' BigAdda as the Revenue Head & CMO wherein he setup the entire team, operations and a unique revenue template for social networking monetization. Prior to BigAdda, he worked with Turner International for over 5 years where he last held the post of West & North Head for HBO Ad Sales. He started his career with Bennett Coleman & Company Limited in the response team post which he moved to SET where he was a part of the startup ad sales team for Max.