Mangalam Camphor Launches #HarRangMangalam Campaign

Mangalam Organics Limited, best known for its distinctive brands Mangalam and CamPure, recently took to social media to share a series of Holi-themed creatives, bringing back some special and meaningful memories. Mangalam Camphor's Instagram posts on Holi have very beautifully depicted topics in the form of well-curated illustrative.

The #HarRangMangalam posts depict a variety of topics that educate young India on the origins of various celebrations. It ranges from the story of Holika and Prahlad to the Holi Bonfire to Lord Krishna and Radha's association with colours to the delectable sweets and savoury dishes that are best served to commemorate this festival.

With all the topics mentioned above, the #HarRangMangalam posts include other vibrant topics like 'Significance of Holi', 'Hollika Dahan', 'Sweets and Savories of Different States', including but not limited to 'Why People Play With Holi Colours?'

"In these unprecedented times of the pandemic and restrictions on social gatherings, the festival no longer remains a public event," says Akshay Dujodwala, Chief Strategy Officer. He adds, "Unfortunately, the COVID-19 wrath has put an end to the Spring festival's fun and games. However, we hope to keep the festive spirit alive through our digital initiative."