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Manish Malhotra forays into the world of NFTS with 5 NFT drops

Setting a new record in NFT place, India’s most trusted NFT marketplace-  WazirX NFT marketplace witnessed one of the fastest sales following their foray into the fashion segment. Featuring exclusive artwork, the sale noted iconic designer Manish Malhotra’s five exclusive fashion themed NFTs in partnership with FDCI x Lakme Fashion Week, 2021.

Bringing the fashion and crypto community together with Manish Malhotra’s digital collectibles, WazirX NFT Marketplace sold some remarkable sketches and gifs of some of Manish’s most popular works throughout the years. The NFT featuring a vintage picture of supermodel Lisa Ray, called Archival Diaries, from the ‘90s was sold for 1600 WRX. Illuminous Showstopper which is a custom-made constellation sketch for megastar Kareena Kapoor Khan was the highest sold NFT.  The GIF illustrates the merge of traditional art and modern technology, which was sold for a whopping amount of 3000 WRX (3,558 USD) to Mike Blue who is himself an NFT artist and a collector. The NFT, Reminiscing Runways, which is a video of the live show from 2013 glamourized by rain and Manish Malhotra’s collection was sold to CryptoSauga, who also got his hands on another NFT called Memorable Sketch, for 2000 WRX. Last but not least, Illustrious Sketch of a Chikankari outfit worn by the ace actor Alia Bhatt in 2018 was sold to Killashaw for 1750 WRX. All these NFTs were sold out in almost 2 minutes, from Illuminous Showstopper selling out quickest in only 12 seconds to Reminiscing Runways in 13 seconds to Memorable Sketch in 72 seconds and Archival Days in 132 seconds. In addition to getting their hands on the digital collectibles, the collectors will also receive an exclusive gift set from Manish Malhotra. 

Commenting on his debut NFT drops and its success, Designer & Stylist, Manish Malhotra says: “NFTs are a complete gamechanger and absolutely something that the Indian industry needs to consider and move towards. Realizing my NFT’s got sold in seconds, I was grateful to accomplish this technological breakthrough. I can see so many new possibilities emerge for artisans and the creator's community. I’m looking forward to further explore the extent of the new-age technology.”

Vishakha Singh, VP, WazirX NFT marketplace said, “The success of the NFTs dropped by Manish Malhotra proves that this entire process was indeed ‘The Indian NFT Revolution in Fashion’. We are looking forward to more such drops by some of the big designers and labels in the Indian fashion industry. We are glad our platform could reach out to the fashion and crypto enthusiasts with Manish’s NFTs.”

Pioneering the NFT segment in India, WazirX NFT Marketplace is a great platform for artists, designers and creators to capitalize on unique assets and engage with their fans. We are hoping that this unique collaboration inspires other designers and artisans to come on board and explore the endless possibilities offered by the NFT space.

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