Manisha Kapoor elevated to the post of CEO at ASCI
Manisha Kapoor, the Secretary-General of the Advertising Standards Council of India, has become its CEO. Previously, she was a panel member- Consumer Complaints Committee at ASCI. She is VP, executive committee at the International Council for Advertising Self-Regulation and is a member of the Empowered Group for Information, Communication and Public Awareness on Covid-19, constituted by the Ministry of Home Affairs.
She is also a member of the Policy Holder Protection Committee at Kotak Mahindra General Insurance Co. Ltd for five years, and is a board member at Sol’s ARC. She has held the position of Consultant at Futurebrands Ltd. and that of Senior VP at MarketGate Consulting. Prior to that, she was an independent strategy consultant at Unilever and she was the Director & Co-Founder at Green Kettle Consulting, Senior Consultant at MarketGate Consulting.
She was also the marketing manager at Johnson & Johnson India Ltd for six years. She started her career as the brand manager, ASM at Hindustan Unilever Ltd. An alumnus of Jamnalal Bajaj Institute of Management Studies, she has over 25 years of experience in nurturing and building brands, helping in new product development, devising marketing as well as media strategies. She has cross-sectoral consulting experience in finance, banking, healthcare, lifestyle, food, automotive, aviation, apparel, FMCG, and insurance, and her expertise areas include cause marketing, and CSR among, others.