Manpasand Beverages to invest over Rs 100 Cr!

Manpasand Beverages, India’s leading fruit juices company, has drawn up aggressive expansion plans to increase its production facilities as well as significantly increase its distribution reach across the country, especially in rural and semi-rural regions. The company plans to invest over Rs 100 crore in next one year even as it continues on its fast paced growth to take its sales to Rs 1000 crore in coming three years’ time.  

Manpasand Beverages is in the business of beverages since a decade with its flagship brand Mango Sip established by first generation entrepreneur Shri Dhirendra Singh. It has carved a niche for itself in the market with a basket of 25 product variants. Mango Sip brand has grown to become the fourth largest mango drink brand in India.

Manpasand Beverages has carved a niche for itself with a strong presence in the tier-2 and semi-rural and rural markets in India. Manpasand’s beverage brands are present in over 20 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company’s manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and at Dehradun in Uttaranchal. The company’s mission is to be counted as one of the leading beverages brand in the world and its vision is to bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Speaking about the company’s growth plans, Dhirendra Singh, Chairman & MD of Manpasand Beverages Pvt. Ltd. said, “We expect strong growth in future as there is huge opportunity in packaged beverage market being fuelled by a rise in disposable income, changing lifestyle and a burgeoning younger middle class. We are expanding our manufacturing facilities as demand for our products far outstrips our existing capacities. Manpasand is also further expanding its distribution network across India. The beverages industry is expected to see 35% to 40% growth in foreseeable future. In next 5 years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore.”