Marcon 2022 - Diving into the latest multiverse of marketing

The Internet and Mobile Association of India (IAMAI) is back with the 18th edition of India's oldest and biggest Digital Marketing Conference, ‘Marcon 2022’ with the theme set as ‘Foreseeing the Unforeseen.’ The event will be held on December 12, 2022, at Taj Lands End, Mumbai.

Pointing out why Marcon is unique among similar conferences organized in India, Mr. Tushar Vyas, President – Growth and Transformation, GroupM South Asia, explained, “The deep dive on insights, trends, and the future of marketing with a great amount of focus on the application of this knowledge makes MarCon a unique conference.  MarCon is an integral part of digital marketing’s evolution in India from its very early days and it has played the role of a catalyst by bringing the ecosystem together.

“Conferences like Marcon are an excellent platform to connect with the best minds in modern marketing and discuss future trends and possibilities,” said Mr. Alok Pandey, VP, Sales & Marketing, XAPADS, underlining how marketers may benefit immensely by participating in the conference.

Influencer marketing has become one of the utmost priority channels that all major brands are considering as part of their marketing initiatives. The panel on ‘Marketing without Marketing: How the Influencers Market is Growing Rapidly’ with senior industry leaders including Vikram Bhayana, Head of Marketing, Bajaj Allianz General Insurance and Kiran Giradkar, Chief Marketing & Communications Officer, Nilons Enterprises and Arnab Mitra, CEO, DigiBoxx will discuss how is the channel growing, and what could be done more to leverage this new age marketing route. 

Described as the inevitable evolution of the internet, Metaverse is set to become the future of marketing by opening many new avenues for brands in this fast-paced digital world. To enlighten the fraternity further about the subject from the masters themselves, the event will also deliberate on this extensively during the panel discussion on ‘Marketing in the Metaverse’. Marketing gurus including Chaaya Baradwadhwaj, Founder & MD, BC Web Wise, Raveesh Bhatnagar, Industry Head, Financial Services, Meta will be participating in this discussion which will be moderated by Ashvin Vellody, Partner, Deloitte

IAMAI, in association with Deloitte will also be launching a report on Metaverse, titled “Metaverse: The hype, possibilities and beyond”, at the event, which will give an overview on the subject and describe the innumerable possibilities it will have across marketing verticals.

Further, the latest concepts such as conversation marketing are now becoming new turfs for brands to engage with customers. A panel moderated by Tabrez Alam, Chief Data & Strategy Officer, Bobble AI with Mamta Taliwala, Digital Head, Raymond and Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM as panelists will deliberate in detail on the topic. 

The digital era makes brands less lasting with rapid evolution and digitization of consumer habits, creating new ways that blindside many conventional brands. It’s critical for every organization to keep advancing the brand with the changing preferences of consumers.

Supported by Google Cloud, WebEngage, Asianet, Times Internet, Xapads, Bobble AI and ValueFirst among others, the event will witness participation from over 250+ Advertisers, Agencies, Publishers and MarTech platforms that will converge for one full day of many such interesting discussions and networking. The conference will have four tracks and 30+ sessions wherein prominent industry leaders will talk about the latest marketing trends while helping advertising and marketing professionals align their goals with the shifting landscape of marketing and business post-pandemic.