Maria Sharapova retires at 32; a look at her enduring brand value

Tennis legend, Maria Sharapova announced her retirement at age 32. During her career, she appeared in ads for brands like Nike, Prince, and Canon. She has also been the face of fashion brands such as Cole Haan.

Sharapova is the brand ambassador for Head, a tennis racquet company, her own brand Sugarpova, Tag Heuer, Porche, Evian, Sugargoop, and Avon.

After the former No. 1 seed announced her retirement, Nike promptly put up this Tweet paying their respects. She had signed a record $70 million, 8 year endorsement deal with the athleisure brand in 2010.

According to Forbes, she reportedly charges $ 6 million per endorsement deal. Her net worth is pegged upwards of $ 135 million making her one of the top earning sports celebrities in history and the highest earning female sportsman in tennis.

In 2016, she was banned from the sport for two years after she admitted to doping on the drug Meldonium. The ban was reduced to 15 months and she returned to the sport in 2017. While Nike, Head, Evian and Porche continued to be associated with the Sports Star, Tag Heuer did not renew their association.

She is one of the most followed sportsmen on social media, with 23 million followers combined on Facebook, Instagram and Twitter. She is so well known that she has appeared as a guest celebrity in movies and TV shows like the 'The Morning Show' by Apple TV.



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