Marissa Solan to lead US external comms for GSK spinoff Haleon

Marissa Solan has been appointed by GSK Consumer Healthcare to serve as director of US external communications. GSK is spinning off into a separate company called Haleon on Monday.
On May 16, Solan started working for the organisation. She is now under Kathleen Beatty's direction as the North American head of corporate affairs. The creation and implementation of Haleon's external positioning strategy in the United States is the responsibility of Solan, who did not directly succeed anyone in the post. Her other responsibilities include revamping the communication plans for Haleon's US portfolio of brands, which includes Advil, Sensodyne, Theraflu, Tums, ChapStick, and Centrum.
Managers of external communications Sarah Miller and Meghan Sowa are under Solan's direction.
Following the separation, GSK, a pharmaceutical corporation based in the UK, will be a pure-play business. According to Forbes, GSK's goal is that both companies, GSK and Haleon, would be able to operate more successfully as distinct organisations.
"The current structure of Haleon's US communications team reflects two key objectives," said Solan. She added: "The first is to establish Haleon's identity as a new consumer healthcare company committed to delivering better everyday health with humanity, and the second is to develop best-in-class earned programmes for its portfolio of brands. To create a deeper relationship with consumers, make ourselves relevant, and resonate with them on a human level, I want to proactively and reactively introduce Haleon and its array of brands into important dialogues."
Solan most recently served as an SVP in Edelman's brand practise where she led the Dove and Unilever companies for ten years. Solan contributed to well-known campaigns like Choose Beautiful, Dove's Real Beauty Sketches, #SpeakBeautiful, the introduction of Baby Dove in the United States, and the 60th anniversary of the Dove Beauty Bar.
The group's sales for its fiscal year 2021 was $11.3 billion, and according to Haleon, its directors anticipate organic revenue growth of 4 to 6 percent annually over the next few years.
Despite the fact that Haleon does not have a PR AOR, the Haleon brands collaborate with Edelman, Weber Shandwick, and Coyne PR.