Mark D’Arcy named as Facebook’s head of global business marketing team and CCO

Mark D’Arcy has been named the new leader of Facebook’s global business marketing team. He has been with Facebook for seven years leading the social giant’s Creative Shop and in his expanded role as CCO; he'll lead the creative efforts for Facebook's business across global business marketing.

 As vice president of global business marketing and chief creative officer (CCO), he will be responsible for managing a global team and will oversee all marketing functions for the global business marketing organization, which includes including four regional and six centralized functions.

He will also continue his leadership role within the Creative Shop, and will co-lead the team with Carolyn Everson. In a statement, the company said that D’Arcy will bring the same exceptional storytelling and brand building he's provided to clients to Facebook's business marketing efforts.

During his tenure at Facebook and throughout his career, Mark has worked closely with the ad industry, establishing Facebook's Creative Council in 2012 and joining the board of AdColor. Before he came to Facebook in 2011, he was senior vice president of Time Warner as well as the president and chief creative officer of Time Warner's Global Media Group.