Mark Read contends for top spot at WPP

As WPP, the world’s largest advertising group, contemplates who will succeed Founder and CEO, Sir Martin Sorrel and ensure a smooth transition, Mark Reed, former Strategy and Digital chief is quickly becoming a favourite according to reports.

The advertising giant in this period of flux is under enormous pressure to appoint a successor and has reported that it is looking around the globe to find a suitable successor. But with a strong candidate close to home the Group may not have to look too far. It is a growing belief internally that Reed will be handed the role after due process is complete.

Read and Andrew Scott are leading the company as joint Chief Operating Officers, a role they took up after Sorrel's controversial exit in April.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media