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Marketing needs to be mobile first today, say MOBEXX Jury members

Today, mobile marketing and advertising have become an integral part of marketers’ strategy to tap the digital savvy generation. The innovation and immense creativity in mobile campaigns is making the industry stand up and take notice. 

The MOBEXX Awards have been designed to recognise and celebrate excellence in mobile marketing and advertising. The Awards seek to set industry-wide benchmark in mobile engagement. MOBEXX Awards will be a true marker for mobile initiatives that are innovative, creative and effective. The Awards will be held during the Modern Marketing Summit, New Delhi, on October 25, 2017. Entries for the Awards are currently open. 

The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem-advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders. They include: 

Anita Nayyar, CEO - India & South Asia, Havas Media Group

Shubhodip Pal, Chief Marketing & Commercial Officer, Micromax Informatics

Manav Sethi, CMO, ALTBalaji

Florent Valluri, Managing Director - Sales & Marketing South East Asia Pacific & Indian continent, Gameloft

Jaswant Singh, Managing Director - India, AdTech, iMedia and Mobile Media Summits - Comexposium

Sanjeev Jasani, Senior VP & Chief Digital Office - India & SW Asia, Cheil India

Anjali Hegde, CEO, Ansible Mobile India

Shibu Shivanandan, Founder & Managing Director, PivotRoots

Shamsuddin Jasani, MD, Isobar India

According to Anita Nayyar, CEO - India & South Asia, Havas Media Group, “Given the obvious progression across the world from traditional to digital, agencies need to redefine the idea of mobile and be future-ready with the development of AI and the explosion of virtual reality. It is great to have dedicated platforms like MOBEXX that focus on such digital innovations, recognise and honour them. I am honoured to be part of an esteemed jury panel. Looking forward to some exciting entries and being an integral part of the inaugural edition of MOBEXX Awards 2017.” 

“We are now living in the era of mobility,” remarked Shamsuddin Jasani, MD, Isobar India, adding, “India as a country is a mobile first country and I truly believe that marketing needs to be mobile first to keep pace with the users. It will be quite interesting to witness the work done in the space and see some innovation coming in.” 

Jasani further said, “Recognising this growing hike of the mobile, we are certain to see some excellent work in the mobile marketing and advertising space. It gives me great pleasure to be a part of the inaugural session and inspire the community by directing the future trends and where the industry is heading.” 

Florent Vallauri, Managing Director - Sales & Marketing South East Asia Pacific & Indian Continent, Gameloft, too, believes that mobile advertising is growing by leaps and bounds and soon has the potential to take over the ad spend from other traditional platforms. “It is time we recognise the digital drivers and award them the due credit for driving this exponential growth and encourage any form of innovation or forward thinking in mobile ad technologies,” he added. 

Vallauri further said, “It is an honour to be associated with MOBEXX as a part of their esteemed jury panel to recognise the mobile leaders and honour innovation, creativity and success in the field of mobile advertising.”

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