Marketing strategies to attract GenZ - Mirza Baig

Generation Z is a young group of people who are very tech-savvy and are often known as the iGeneration who are a highly influential group of people. The age group covers anyone who was born between 1995 to the mid-2000s and this demographic makes up at least 32% of the global
population. These are young and socially-minded individuals who grow up with smartphones, the internet, and social media. These digital natives have established clear values and strong online communities that tend to influence the purchase decision and the buying behavior of a brand. It is said that the attention span of a GenZ is just eight seconds, four seconds less than their millennial counterparts. Hence, first impressions really do count to attract a Gen z’s attention.

One needs to know who an ideal consumer is, regardless of the generation you are marketing to. Off late, It's not enough to merely state, "We market to Generation Z", and move on. The right efforts must be put in to fully comprehend your target market, including their issues, favorite activities, dislikes, and, more significantly, what they anticipate from a brand. That applies to marketing techniques for all generations, not just Gen Z. Let’s discuss in particular, how brands can rightly tap Gen Z.


Rely on Video and visual content

Instagram and YouTube are the social networks Gen Z members say they use the most. Furthermore, when asked which networks Gen Z would want to see brands use more frequently, mentioned Instagram and YouTube. Marketers should think about combining visual platforms into their strategy and creating bite- sized content like Instagram Stories given Gen Z's demand for short-form video content.

Influencers and brands agree that short-form video with overlays, visual effects, and music is marketing gold. One need not look farther than TikTok's recent growth to see proof of this occurrence. Apps like TikTok is an essential part of any brand's plan to connect with Gen Z. With
over 680 million users globally and 25% of TikTok users in the US between the ages of 10 and 19, apps like TikTok is a hugely popular platform.
The first focus for attracting the attention of younger customers should be video and stylish visual material. Anything that is static or "boring" won't stand a chance with Gen-Z in the wake of so many new apps, social features, and creative filters.


Positive reviews to appeal them and build trust

Gen Z is not afraid to conduct study. They'll dig deep into a company's website, peruse their social media pages, and study customer feedback. Ensure that the company’s owned media (website and social media handles) have the right positive appeal from the brand’s perspective. This exercise also helps in building trust on the products or services offered. Making sure you're open and accepting responsibility for any errors is the next phase in your Gen Z marketing approach.

Focus on inclusiveness

Diversity wins & matters the most with this generation. You may indeed be confident that you will be able to reach the proper target audience as long as it is sincere, true, inclusive and enjoyable. Inclusion comprehends peoples involvement and empowerment. When people are included, their worth is recognized and respected the brand stands out from the clutter.

Tap into their FOMO

Brands can think about how they may capitalise on their audience's fear of missing out while marketing to Gen Z. (FOMO). For instance, Instagram Stories enables businesses to drive time-sensitive interaction and establish a consistent presence in the newsfeeds of their followers via alerts. In addition to Stories, Instagram just unveiled a brand-new feature called Drops that enables businesses to generate excitement for forthcoming launches that will only be accessible for a brief period of time.

Showcasing the brand’s sense of humour
Although it may seem obvious, the majority of Generation Z prefers to support businesses that they consider to be "fun" and "cool." That might help to explain why young people are so drawn to humour and meme-centric social media material.

Here, brands must contend with the difficulty of keeping up with internet speed. Brands that attempt to share a months-old meme run the risk of seeming out of date. In a similar vein, not all professions have the opportunity to assume the character of a comic.The most important thing is for brands to have a distinctive voice, showing the human aspect of their social media presence through real conversations that don't sound too stuffy. Brands ought to make an effort to be spontaneous and unexpected when communicating with consumers.

Conclusion
Every generation brings its own challenges to the table. These challenges can also bring opportunities for the business. The impact of Gen Z is just getting started in the world. Gen Z is not only the future of business, these people are ambitious, passionate, resourceful and have
the potential to shape the face of brands as well as define how these products and services unfold in the society today. Moreover, they pay attention to how they are treated, hence, these interactions must be taken with heart while marketing.

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