Marks &Spencer collaborates with Tejasswi Prakash
Popular TV actress Tejasswi Prakash took to Instagram recently posting a very cryptic story hinting a breakup. The diva’s Instagram story was captioned: “I broke up because I danced.”
No sooner than her story went live, social media platforms were flooded with a speculated break up and #TejasswiBrokeUp started trending on Twitter with her fans pouring in with supportive comments.
Tejasswi then took to Instagram a day later to reveal ‘the break-up dance challenge’ via an innovative dance routine, curated by the popular lingerie expert Marks & Spencer, to increase awareness about the importance of wearing well-fitted bras.
Stressing the importance of a well-fitted bra, knowing that most women don’t know their correct size, Purvaa Kapadia, General Manager, Marketing, Marks & Spencer Reliance India Pvt Ltd said “We curated this dance with customised lyrics in a foot-tapping rap song style to catch the pulse of the youthful nation as part of our annual #TimetoBreakUp campaign. The lyrics and the dance act as an interesting aid to help women identify their bra fit in the comfort of their home.”
Check Tejasswi’s Instagram video here, where she further expressed “ … the real concern is the ill-fitted bra that so many women wear, unknowingly, compromising their health. I am so proud to begin the #BreakupDanceChallenge with @marksandspencerindia that makes it super easy to identify the wrong fit!”
Tejasswi opened the challenge to all women and encouraged them to discover if it’s their TimetoBreakUp with ill-fit.