MARS Petcare introduces a campaign for PEDIGREE small dog pet food

MARS Petcare, the world’s leading pet food company, has introduced a new advertising campaign promoting PEDIGREE®’s Small Dog pet food range in India. The new 15 second advertising campaign promotes the concept of feeding the right food to the small dogs. This ad camp has been conceptualised with the tagline “Small dogs, live large”.

The film opens with a small dog preparing to attack a large bear in a wild forest set up. The dog runs towards the bear to pounce and defeat it with all his power. The advertisement then cuts to the suspense where the small dog is trying to defeat the bear in his imagination and in reality is enjoying his playtime with his own furry soft toy. The film ends with the owner feeding him the right food, which is Pedigree’s Small Dog pet food.

These new variants of Pedigree are meant for puppies and adults of small breeds. These products are perfect for toy-sized to small dogs such as chihuahuas, pugs, beagles, cocker spaniels and dachshunds that weigh up to 15 kg.

According to a Nielsen report, approximately 66% of small and medium dogs are adopted in India, thus increasing the scope of specific pet food to be widely available for their consumption. Small dogs are fussy eaters and consume tiny meal proportions with their tightly-packed teeth. However, they require more energy for growth and development. For this purpose, Pedigree has launched its specially manufactured food for small dogs to provide unique nutritional value in adequate sizes for their mouths. It allows them to chew easily and provides complete nutrition simultaneously.

Puppy small dog food variants are preferable for furry companions under the age of one year. They are now available in lamb flavour, enriched with milk and packed with 23 vitamins and minerals. These include extra protein content, calcium, vitamin E and DHA, which support  rapid body and brain development, metabolism and natural defence against diseases. They also strengthen bones and teeth.

The adult small dog food variants are preferable for dogs between one to nine years of age. They come with various nutrients such as omega 6, zinc, linoleic acid and high-quality protein. Kibbles help to support oral health to keep dogs active and agile, healthy skin and coats and healthy bones and muscles. Furthermore, the kibble is multi-coloured to add fun to mealtimes and create a stronger bond with pet parents.

Ganesh Ramani, General Manager, MARS Petcare India, said: “Dogs, from a very young age, need to be fed food according to their size and nutritional requirements. Keeping in mind the rapid growth and development that takes place in the initial life stages of pets, we need to provide variants best suited to provide vital nutrients and minerals. We are delighted to announce the launch of PEDIGREE®’s Small Dog pet food for puppies and adults in India. These are bite-sized, easily chewable, come in many colours and are packed with vital nutrients and minerals. They are manufactured in flavours such as lamb and chicken and with milk and vegetables to give complete health to pets from a very young age and improve their wellbeing.”