Mars Wrigley India Appoints Varun Kandhari as Director Marketing, India

Mars Wrigley has announced that Varun Kandhari has been appointed Director Marketing & Customer Marketing for India. Varun, who has been with the organization for 7 years, is based in the Gurugram office and succeeds Yogesh Tewari.

Varun joined Mars Chocolate Business in September 2014 as Senior Brand Manager and was subsequently promoted as Marketing Manager, Chocolates for Mars Wrigley Business in October 2017. As a Marketing Manager, Varun helped his teams develop strong innovation pipeline and award-winning campaigns for SNICKERS and GALAXY.

In his new role, Varun will be responsible for leading the Marketing and Customer marketing functions for Mars Wrigley India across all categories. He will also be part of the leadership team for India.

Talking about his new role, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India said, “I am pleased to announce the appointment of Varun Kandhari as the Director Marketing & Customer Marketing at Mars Wrigley. Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights."

Varun has experience working across categories including home & personal care and confectionery. Before joining Mars Wrigley, Varun was associated with Hindustan Unilever where he managed iconic brands like Surf Excel and Wheel. Varun is a seasoned business leader with deep experience in consumer goods industry across South Asian countries. He has proven track record of building brands, developing categories, creating global campaigns, managing tough business challenges & building high performance teams.