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Martin Sorrell teams up with friends to launch £110 m venture capital fund

Advertising boss Sir Martin Sorrell is launching a venture capital fund with a former executive at WPP, the media group Sorrell built along with the investment guru Daniel Pinto, according to the media reports.

Sorrell, Pinto and Sanja Partalo are seeking $150 million (£110 million) to invest in early-stage companies. S4S Ventures will target the fields of ad tech, data analysis, content development, monetisation of the virtual reality “metaverse” and new digital media. Sorrell, 76, and Pinto, 55, are expected to put in up to $15 million combined of their own money and sit on the investment committee. It will be run by Partalo, former head of strategic development at WPP, says the reports.




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