Maruti Suzuki assigns digital mandate to Dentsu Creative Impact-Isobar
Following a multi-agency pitch, Maruti Suzuki India has awarded its digital duties to Dentsu Creative Impact in partnership with Isobar, part of Dentsu Aegis Network, according to sources close to the development.
Dentsu Creative Impact and Isobar will be handling the media planning and buying, creative, search engine optimisation, social media and SEM activities of Maruti Suzuki.
Prior to this development, Razorfish has been handling part of the digital duties of Maruti Suzuki.
As is known, Dentsu Creative Impact handles the creative duties of all car brands of Maruti Suzuki, except its new car, which has been assigned to Hakuhodo Percept.