Maruti Suzuki India aligns mass segment portfolio to Dentsu Creative Impact
Maruti Suzuki India in a communication to Dentsu Creative Impact Private Limited has said that they are now aligining the company's entire portfolio of mass segment and commercial segment of the brand to the agency.
The relationship which began way back in 2007 has grown stronger over the years with more brand associations by Maruti Suzuki.
DCIPL will now handle the creative duties for 13 brands from the Maruti Suzuki portfolio. The assignment now adds Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, Stingray & the soon to be launched LCV. Additionally, the agency will also be responsible for the Corporate Brand communications.