Marvel into the Spider-Verse as Sony and Disney strike a new deal

With Sony and Disney striking a new deal over Spider-Man, the friendly neighbourhood superhero will make his return to the Marvel Cinematic Universe (MCU). 

Sony and Disney had previously announced in the summer that Spider-Man would no longer be a part of the MCU after the two companies couldn’t agree on a new financial deal. Disney demanded a 50/50 cut on the revenue made via Spider-Man films. Before this, the previous deal included 5 per cent from the first dollar gross and merchandising revenue. This lapse in the deal meant that Marvel’s Kevin Feige would no longer be involved with the Spider-Man films which fall under Sony’s banner. 

Tom Holland’s Spider-Man would exist only in Sony’s new Spider-Man universe, which included other characters like Venom. The failure to reach a new deal would have also prevented Holland’s Spider-Man from appearing in the forthcoming Marvel movies, which would be a significant loss to the studio as the web-slinging superhero has played a key role in the recent MCU movies. 

In the summer, when the news of Spider-Man’s loss to the MCU spread, it turned out to be a huge blow to the fans and they also campaigned on twitter to bring the hero back to the MCU. 

The next Spider-Man movie, which adds to the Homecoming trilogy, is set to be released on July 16, 2021.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media