MasterChef India Finale records 4.2 TVRs: TAM

After crossing the 400 GRPs mark twice in this year, STAR Plus beams with its most innovative show, Amul presents MasterChef India closing at a all time high of 4.2 in week 52 of 2010. This Grand Finale week with Tess Maar Khan cast that crowned Lucknow's Pankaj Bhadouria as India's first MasterChef was viewed by 18.2 million viewers and went to prove that Indian audiences are open to experimenting and look forward to innovations in television entertainment.

MasterChef India opened at 2.6 TVRs and maintained an average of 2.8 TVRs during the season. In its finale week, MasterChef faced competition from Sa Re Gama Finale that bowed out with 2.8 TVRs and Bigg Boss Saturday episode delivered 2.9 TVRs. STAR Plus garnered a total of 368 GRPs in week 52 of 2010.

Tension, Dram & fun the elements that define the show reached their crescendo at the finale episode. While the viewers were delighted to watch the light moments between Akshay Kumar & Katrina Kaif as they jostled to make the Spanish omlette, the intense pressure amongst the contestants - all aspiring to win the title of India's first "MasterChef', kept them glued to their seats.

Launched in September 2010, the show boasted of out-of-the-box content and never seen before culinary tasks, from challenges in the kitchen set-up, to challenges at a real dhaba, a royal kitchen and even at the airport kitchens. STAR Plus wishes to bring more refreshing content for the Indian audience in India in the coming year.