Mathrubhumi Group’s Club FM goes on air in UAE

Club FM, the radio division of the Mathrubhumi Group, launched its fifth radio station, and the first overseas, in the UAE. The station will be aired on the frequency 99.6 FM and will offer authentic and edited news and round-the-clock entertainment and music programmes to the Malayalee diaspora.

Youth heart-throb Dulquer Salmaan has been roped in as the brand ambassador for the radio station.

Present at the launch function were Dulquer Salmaan, along with Managing Editor PV Chandran; MV Sreeyams Kumar, Director - Electronic & Media; PP Saseendran, News Head; PS Shree Kumar, General Manager; and KR Pramod, Chief Manager - Public Relations, along with other company officials.

Club FM sports the tagline ‘Ton Kannakkinu Fun’, meaning ‘tonnes of fun’. ‘Instant Coffee’ from 5-6 am dishes out positive energy and music. This is followed by ‘Kalakkan Recharge’ (6-10 am), ‘Ishtamulla Pattu Live’ (10 am-1 pm) offering call-on-demand songs, ‘Break free’ (1-2 pm) with charming music, wishes to celebrities, stars and celebration of special occasions, Dubai-centric ‘Life is Beautiful’ (2-4 pm), tea time show ‘Ready Steady Po’ (4-8 pm), ‘Music Mojo’ (8-10 pm) radio version of unplugged music show on Kappa TV, ‘Arikey’ (10 pm-1 am) for the nostalgic Malayalee, and ‘Happy Journey’ (1-5 am), a feel good programme.

Speaking on the occasion, Shreyams Kumar said, “Club FM is a sunshine brand, cherished for its zest, positivity and humour, and Club 99.6 will also share the same qualities. We have assiduously channelised our efforts in envisioning this product for the UAE, which is a good market for FM. We are sure that our new endeavour will strike a chord with the young and among Gulf Malayalees.”

Club FM 94.3 is a private FM station operated by Mathrubhumi. It was launched in December 2007 from Thrissur and Kannur, followed by Thiruvananthapuram in January 2008 and Kochi in May 2008.