Mattel forays into Bollywood toys; Partners with YRF for 'Dhoom 3' dolls

After successfully immortalizing several Hollowood celebrities and characters from international blockbusters such as Twilight and Hungers games, Mattel has now forayed into Bollywood with its first Indian film association. Mattel has associated with Yashraj films for the banner’s much awaited film, Dhoom3 to create limited-edition Collector Dolls based on characters of Bollywood icons Aamir Khan and Katrina Kaif in the movie.

Katrina’s Barbie Collector Doll, based on her character ‘Aaliya’ from Dhoom 3, is an acrobat dancer who is glamour and style personified - a veritable goddess in her dazzling silver and golden attire!  The look for this doll is inspired from a special song in the movie. The costume has a very glamorous dazzling look in Gold and Silver accompanied with an elaborate head gear.

Aamir’s Collector Doll is based on his character ‘Sahir’ from Dhoom 3. Sahir is not just a star performer in a contemporary circus, but secretly a cool and clever thief. His perfectly carved body and distinctive tattoo complements his ingenious mind! The look for this doll is inspired from this very special look in the song. Great detailing has gone into correctly representing the special body tattoo as seen on Aamir in the movie. The expression and faux leather pants represent a key moment and look from this song.

The attention to detail brings alive the glamour quotient and magic of the movie in both the collector dolls. With Dhoom 3, Mattel aims to take the movie experience to another level by introducing these collector dolls that will appeal to people irrespective of their age.

Speaking on the association Rahul Bhowmik, Marketing Director, Mattel Toys India Pvt. Ltd. said, “We at Mattel are extremely thrilled on our first association with a Bollywood film. Working with a prestigious banner like Yashraj films for their most-awaited blockbuster, Dhoom 3 has been especially exciting. Furthermore, Aamir and Katrina are two of the biggest stars in the Film Industry today and by introducing dolls in their likeness, we want to immortalize their characters, Sahir and Aaliya forever. Not only can Dhoom loyalists can take home a piece of the action with the first-ever  Hot Wheels 1:64 scale die-cast replica of Aamir’s signature bike in 

Dhoom 3 along with a whole range of tracksets which bring the stunts and action to life, there are spectacular Dhoom 3 UNO cards for the games lover as well. Completing the awesome line-up is the first-ever Barbie Kids Apparel range inspired by this hotly-anticipated sequel. The Dhoom 3 range from Mattel is sure to appeal to millions of fans and enthusiasts across the country.”

Speaking about his doll, Aamir said “I am extremely excited as this is my first ever collector doll based on one of my movie characters. I have worked very closely on developing my look in Dhoom 3 and the thought of having that character immortalized is overwhelming. It’s great to know I would like to thank Mattel for partnering with Dhoom 3 for the movie merchandise and with the collector dolls, I am hoping that the audiences will engage with the movie and the characters.”

Speaking about her doll an ecstatic Katrina Kaif said, “My association with Mattel has been a long and memorable one. The Barbie I Can Be a Movie Star Doll created in my likeness was a humbling experience and I am looking forward in taking this association to the next level by launching another doll based on my character in Dhoom 3 which is in the Collector space, hence appeals to kids and adults. It’s great to know that I would like to thank Mattel for partnering with Dhoom 3 giving me this honour once again.”

With the Launch of the Collector Dolls Mattel makes Dhoom 3 enter the league of famous Collector Dolls created by Mattel for World Famous movies and celebrities like Edward and Bella dolls from Twilight and the Pirates of the Caribbean, Jennifer Lopez, Jennifer Lawrence, Halle Berry, Jhonny Depp etc which will definitely become a must have for Dhoom 3 fans, leaving them asking for more. The Aamir Khan and Katrina Kaif dolls, as Sahir and Aaliya respectively will be available from November 23rd 2013 Exclusively at Landmark Stores across the country.


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