Max Bupa partners with Sarva UP Gramin Bank to beef up presence in rural UP

Max Bupa Health Insurance today announced its bancassurance tie-up with Sarva U.P. Gramin Bank (SUPGB), one of the largest rural cooperative banks in Uttar Pradesh. Max Bupa will provide comprehensive and family oriented health insurance products to the bank’s customers to help them access quality healthcare at affordable premiums. Under the partnership, Max Bupa will provide customized indemnity and fixed benefit health plans to the 35 lakh account holders of the bank across 17 Districts in UP including Bijnore, Badayun, Gonda, Balrampur, Ghaziabad, Muzaffarnagar, Meerut, Jhansi at an attractive annual premium of Rs 1557 for Rs 50,000 health policy and Rs 2008 for a Rs 1 lakh health policy.

The health plans cover expenses for pre and post hospitalization, including doctor’s expenses, day care procedures and organ donation procedures and cover pre-existing illnesses from day 1. The plan also covers cost of prosthetics or devices implanted internally during surgeries to the extent of sum insured. The policyholders can avail maternity benefits up to Rs 10,000 for normal delivery and Rs 15,000 for caesarean delivery. Additionally, coverage upto Rs 2000 per year is provided for child immunization with the policy of Rs 50, 000 sum assured, while the limit is extended upto Rs 4000 per year for a policy of sum assured of Rs. 1, 00, 000. This is to ensure that women customers are able to avail the best in class services offered by quality hospitals without actually worrying about the expenses related to child birth.

Ashish Mehrotra, MD & CEO, Max Bupa Health Insurance said, “We are delighted to enter into Corporate Agency arrangement with Sarva UP Gramin Bank to serve the health needs of their 3.5 million customers. Our endeavour is to aid the accessibility of quality and affordable healthcare for the bank customers and enable them to lead healthier and more successful lives.  With compelling features like pre-existing coverage from day 1, maternity benefits and immunization cover for the new born,  our specialized products will cater to the diverse health needs of the bank’s customers.”

Anil Sharma, Chairman,Sarva UP Gramin Bank said, “We are pleased to be associated with a specialist health insurer like Max Bupa which has a strong equity in the market, to provide comprehensive and  affordable coverage to our rural bank customers. We are confident that this relationship will pave the way for greater access to quality health insurance for our rural customers who often fall into a debt trap due to unforeseen medical expenditure.”

To encourage the rural customers to use secondary and tertiary care facilities, Max Bupa is creating an exclusive network of 250+ hospitals to ease the burden of medical expenses.

Max Bupa’s endeavour since inception has been to be the long term health partner to its customers and their families. In order to build an enduring relationship with the customers, Max Bupa offers speedy claim settlement to all its customers, without any engagement of third parties.

Sarva UP Gramin Bank is present in 17 districts through 500 branches and 7 regional offices.