Max Celebrates India - Festive'15 Collection with Benny Dayal

This festive season leading value fashion brand Max invites its patrons to celebrate India in all its diversity with the showcase of their gorgeous Festive Collection. Inspired by Indian arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. MAX, India’s leading value fashion brand unveiled its latest “Festive’15 Collection” with a grand event at MAX store in The Great India Place, Noida.

Present at the event to unveil the“Festive’15” logo and collection was the famous bollywood singer Benny Dayal, who has a huge fan following and has sung various chartbuster songs in many super hit bollywood movies. Along with him the Vice President (Marketing) of MAX - Mr. Jiten Mahendra & Regional Head (North) – Mr. Saurabh Garg were there as well to grace the event. “This is a very exciting time for us and we are very pleased to unveil our festive collection. It is a delight to have Mr.Benny Dayal with us on this occasion. I am sure the new festive collection will add to the celebrations for our customers during this festive period”, saya Mr. Jiten

Many Top models from Delhi walked the ramp in the latest Festive collection from MAX. The Show was thoroughly enjoyed & cheered by the crowd who had gathered to catch a glimpse of their favourite singer. Benny Dayal said “ I am very excited to be a part of this event. For me fashion is all about being yourself and feeling good about yourself. I myself am a shopaholic and really like MAX. This brand is comfortable and affordable I believe if you like something then you must buy it. MAX has it all for your family. And the festive collection they have come out with is just superb! The new range is just right for the season’s festivities. I loved the rich colours, Indian prints and textures. Max is the best place for your festive shopping destination”.

The prints and textures of the collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, each outfit has its own look!

The collection is now available at all the Max stores in the city.