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‘Max’imizing Communications, the Pink Lemonade Way!

The IT Department of Max Life Insurance recently awarded its communications mandate to Pink Lemonade Communications Pvt Ltd, one of Bangalore’s leading creative and communications agencies.

In September 2016, Pink Lemonade was signed on as the agency partner for the IT team of Max Life Insurance. The agency bagged the account on the prowess of its creative concepts and approach, and currently supports Max Life Insurance with Design and Content for their in-house Intranet portal. The agency has designed and assisted in the development of eCube, a unique portal that serves as a platform of communication between Max Life and the employees of the organisation. The Intranet is the culmination of the IT team’s vision to engage and delight users with features such as a Mood Meter, Leadership Speak, Opinion Polls, and so on. To make this a truly enriching experience, eCube is designed to be a dynamic, user-friendly, and interactive portal. eCube also serves as a platform to keep employees updated about the ongoing merger between Max Life Insurance and HDFC Life, helping assuage employee concerns and ensure a smooth transition from a communications standpoint.

In addition, Pink Lemonade also works on multiple projects including Sales Decks, IT-focused PPTs, Videos, Newsletters, and Internal Communications.

Ekhlaque Bari, EVP and Head of IT at Max Life Insurance, says, “When we approached Pink Lemonade, we were looking for an agency that would understand the nuances of our requirements and help us craft the right messaging. Our primary focus was the Intranet portal, which needed design and content support. Today, Pink Lemonade works closely with our IT corporate communications team, helping us fine-tune our messaging. Pink Lemonade truly serves as a communications partner, helping us think through our communication plan and quickly turn things around. In addition, the agency has also helped us with impactful presentations for IT-geared events such as Tech Day. We are extremely pleased to associate with Tina Garg and her talented Pink Lemonade team.”

Pink Lemonade, Founder-CEO, Tina Garg pitches in, “It’s been a real pleasure working with Ekhlaque and his team, for they give us the complete creative freedom and support needed to deliver messaging that hits the nail on the head. We feel valued as partners – helping solve live problems and giving meaningful suggestions. I can speak for my entire team when I say that we enjoy the creative challenge of working with the Max Life Insurance team, who are already at a mature level in their communication, keeping us on our toes!”



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