MAX launches 360 degree marketing campaign to promote Rowdy Rathore

MAX is carrying out a 360 degree marketing campaign to promote the premiere of the blockbuster film Rowdy Rathore, airing on the channel on 4th November 2012 at 1 PM & 9 PM.

The campaign for Rowdy Rathore includes promotional spots across television channels, radio promotions in Mumbai and Delhi, , outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India. MAX is also creating a web game on their Facebook page to engage all Rowdy Rathore and Akshay Kumar fans.

And that’s not all! MAX has planned a consumer activation, on 3rd November at Nirmal Lifestyle Mall in Mulund, a prominent mall in Mumbai. Consumers will witness a striking act as ‘Vikalp Mehta’, an Akshay Kumar look alike presents himself in the Rowdy Rathore avatar and will be seen doing some dare-devil stunts, performing on popular music tracks from the movie and deliver some famous dialogues aka Rowdy style. It is going to be a sight to behold for the Khiladi fans and is sure to enchant and captivate all the onlookers.

Speaking on this engaging activation idea, Gaurav Seth, Senior Vice President, Marketing & Communications - MAX, said “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”

Catch the action packed flick ‘Rowdy Rathore’ on Sunday, 4th November, at 1 PM & 9PM only on MAX.