Max New York Life betting big on Social Media

The identity of a brand is directly correlated to the consumers' perception of the company. Effective brand management encompassing brand personality is of paramount importance in reaching the overall company goals of Brand Excellence. The influence and growth of "Social media' has been of such an extent in the recent years, that it now plays an indispensible role in shaping consumer perception. Marketers have therefore now started identifying a new way of reaching out to consumers with the help of "social media marketing' and thus today this forms an integral part of any well rounded marketing strategy.

Max New York Life uses social media extensively to drive maximum consumer outreach for Ongoing Customer Communication, Customer Service, Customer Engagement and Products. Essentially, this creates opportunity for the business to drive targeted marketing campaigns and create interactive engagement initiatives for greater consumer-connect.

The social media strategy was initiated with the launch of two consumer awareness and engagement programmes.

The company also commenced its "ORM" (Online Reputation Management) journey earlier this year. This initiative is primarily used as a listening post to gauge discussion and sentiments of consumers taking place across the internet space. This program also attempts to respond and resolve customer queries and concerns specific to Max New York Life and life insurance in general.