MAX unveils its new weekend campaign

"Saare hafte lagey raho¦weekend pe padey raho' is targeted at promoting appointment viewing on MAX on weekends when the channel promises to showcase some of the best family entertainers of all times. To promote this a series of 3 engaging and entertaining films will be released over the next few days across television, social media and online forums. Each of these humorous films bring alive the central communication theme that says after a hectic week at work the best way to recharge yourself is to overdose on blockbuster movies on MAX over the weekends.

Created and conceptualized by JWT, the creative agency for MAX, all the three films are backed by hilarious scripts, featuring a cricketer, a model and a hawaldar. The campaign highlights the stress in their monotonous and hectic life and how they find a breath of fresh air over the weekend with MAX bringing energizing entertainment back into their lives.

Speaking on the campaign, Neeraj Vyas, Executive Vice President and Business Head, MAX says, "At MAX it is our endeavor to come up with extremely relatable and life-like themes for all our communication campaigns. With our latest weekend campaign "Saare hafte lage raho¦weekend pe pade raho', we are trying to relieve the monotony of daily life by creating a complete entertainment package on the weekend for our viewers thus making MAX the ultimate movie destination."