Maxus adds Ruchi Soya to its platter!

Maxus India is the agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich & Ruchi Gold. It won the media investment duties across a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by the Maxus Mumbai office and will be headed by Mangesh Korgaonkar.

Speaking on the announcement, Alok Mahajan, Head of Marketing, Ruchi Soya Industries said, “We are extremely excited to work with Maxus India, one of the fastest growing media agencies in the world. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”

Commenting on the new business acquisition, Kartik Sharma, Managing Partner, Maxus said, “We are delighted to come on board as an AOR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs. 26,000 crores. is truly a great opportunity. We hope to partner with the company on their ambitious expansion journey”

Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soya food maker and marketer. Ruchi Soya has a turnover of over US$ 5 Billion and is an integrated player, from farm to fork. With its brands like Mahakosh, Sunrich, Ruchi Gold and Nutrela, it has emerged as India’s largest player in the edible oil business. Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

2013 has truly been a momentous year for Maxus India. They were retained as the AOR for L’oreal and had several new business wins including Tata Tea, Redbus, Musafir.com.