Maxus bags media duties for World Gold Council
In a latest development it is learnt that Maxus has been awarded media planning and buying duties for World Gold Council(WGC).
This news has been confirmed by highly placed sources in the industry. The multi agency pitch was initiated in June this year. The agencies which participated in the pitch were Maxus, Lintas Media Group and DDB Mudra .
Previously BBH India and Publicis Ambience handled World Gold Council’s creative duties. Mudra Max and Starcom are the two agencies who have worked on the media mandate for WGC in the past. Now Maxus India will handle all the media mandates for the brand.
WCG is the market development organization for the gold industry. Their media spends amount to nearly 30-35 crores. Maxus India was in the news recently when they won Panasonic Corporate and Wipro Consumer Care and Lighting businesses.
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