Maxus bags Vodafone globally!

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's Team Red, led by MEC will take on the business, with annual media spending close to a billion USD. OMD, a unit of Omnicom Group, defended in the review but was eliminated before the last round, which was between MEC and Carat, a unit of Dentsu.

Speaking on retaining the Vodafone account in India, Kartik Sharma, MD, Maxus South Asia said, “We are extremely delighted to retain Vodafone, a client who we have partnered with since its inception in India as Orange. With this win Vodafone will now be handled by WPP in 22 markets globally, and India will have access and contribute to key learnings and best practices across these markets. We will ensure we continue to deliver our great service and the Maxus 10/10 client delight vision to Vodafone.”