Maxus crafts unique campaign for Platinum Guild India
Global communications consultancy firm Maxus in collaboration with Platinum Guild India has created an exclusive microsite – www.oureverlastinglove.in wherein couples can create a personalized video of the special moments of togetherness that make their journey extraordinary.
Couples around the world like to share manifestations of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, Maxus presents couples with a platform where they can curate their most rejoiced memories and bring to life their special moments.
"Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story.” said Vishal Jacob, National Director – Digital, Maxus India.
Speaking about the initiative Vaishali Banerjee, Managing Director, Platinum Guild India said, “Today Platinum is an expression of love, intimacy and commitment between young couples. Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love”.
Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook & Twitter and can be viewed by their friends and loved ones.
In addition to the unique video making feature, the most romantic stories will receive special gifts and one lucky couple stands the chance to win Platinum Love Bands!
Feel like professing your love today? Head to www.oureverlastinglove.in and tell your significant other how you feel.