Maxus powered by GroupM ESP wins the BCCI cricket home series sponsorship rights for PayTM

Maxus, India’s leading media agency, with GroupM ESP, has won the sponsorship rights for PayTM, for all home cricket series to be played from September 2015 to October 2019. The bids were opened today by the BCCI in New Delhi and announced immediately. The deal is valued at INR 203.28 crores for 84 matches for the 4 year period.

This is the first time a sponsorship deal for the BCCI has been concluded by a media agency.

Until now cricket has been dominated by other mature categories and this is the first time a ecommerce brand will be using the platform to connect and engage with its consumer base.”

Shankar Nath , Senior VP , PayTM said. "We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next 4 years.We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion strong indians there is no platform better than cricket in India"

Vinit Karnik- National Director, GroupM ESP said, "We are happy to have stitched the entire deal for PayTM. The bidding process to representation was an exciting journey and we are extremely euphoric to be a part of this crucial and big sponsorship deal. It's the beginning a new era. We have a young team India  and PayTM would leverage this associating being a young player in the e- commerce business ecosystem .From a business  point of view, it ushers a new wave of e-commerce companies  raising the bar several notches higher to build a young and robust tech India."