Maxus retains IDBI Group's AOR!

IDBI Group has appointed Maxus & Mudra Max to manage its media AOR. Maxus has been retained to handle advertising on TV, Print & Radio which the agency has been handling for the past 6 years (initially through Bates and then through Ogilvy). Mudra Max comes on board to handle Outdoor, BTL & Digital. The mandate to both agencies would be to develop cost effective media plans across various media.

Both agencies will be responsible for handling media activities of the IDBI Group which includes IDBI Bank Ltd, IDBI Capital Management Services Ltd, IDBI Intech Ltd and IDBI Assets Management Ltd. The pitch was called in March and is part of the tender which IDBI Bank floats every three years as per applicable government guidelines.

Speaking on the appointment Kartik Sharma ' Managing Partner, Maxus, says "Nothing better than existing clients retaining us as we continue to win their trust by showcasing our philosophy of "Relationship Media" . We will continue to pursue client delight through meaningful brand solutions, partnering IDBI group in their vision to deepen consumer relationships & build great business".