Maxus wins media mandate for OLX
Maxus India has won the media duties of online classifieds platform OLX. This account win comes on the back of a multi-agency pitch held recently. The account will be managed by the New Delhi team led by Navin Khemka. The media agency on record will manage all traditional media outlets as well as content marketing for the brand.
Amarjit Singh Batra, CEO, OLX India, commented, “We welcome Maxus on board and look forward to creating path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”
Commenting on the win, Kartik Sharma, Managing Director, Maxus South Asia, said, “We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting edge solutions. Maxus’ strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold – to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand.”
Navin Khemka, Managing Partner, Maxus, added here, “We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customised solutions to connect buyers and sellers in every small town and village in India.”
OLX India already has 80 per cent market share of the consumer-to-consumer (C2C) online classifieds in India, and is a leading classifieds for used cars and motorbikes, mobile phones, and household items. OLX claims to have five times the brand awareness that of the No. 2 classifieds player. The auto category, from which 45 per cent of the page-views come, has brand awareness at least five times that of any other player in the industry (according to Google Trends).