mCanvas, Adgully study shows perception of Valentine's Day among smartphone users
mCanvas in collaboration with Adgully conducted a 10 day study to show the perception towards Valentine’s Day. The survey ran for 10 days and the sample size included 10,000 responses both in English and Hindi which were categorized into segments based on geo-location, language, and smartphone brand, price segment of mobile and Android/iOS operating system.
The study categorized the reactions of the participants to the following questions:
- Why do you celebrate Valentine’s Day?
- What do you plan on gifting your partner on Valentine’s Day?
- What is your biggest Valentine’s Day fear?
Each respondent could choose between four options as a predefined answer or enter their own input too.