mCanvas celebrates 8 Big wins for Mobile Advertising Excellence
mCanvas, the mobile branding solution, has bagged a total of 8 renowned accolades at Adgully’s MOBEXX Summit Awards 2022.
The MOBEXX Awards recognise and celebrate excellence in Mobile Marketing & Advertising. MOBEXX has been a true marker for mobile initiatives that are innovative, creative, and effective.
Our wins at the MOBEXX Summit Awards 2022, in its 6th Edition held in Gurugram on 15th December 2022, include:
- GOLD for Mobile Advertising Excellence in Voice category with Oneplus TV U1S - Speaks for Itself and You
- GOLD for Best Use of Gamification within Games category with ZEE5 RRR (Rise, Roar, Revolt) campaign
- SILVER for Mobile Advertising Excellence in In-app Advertising Campaign with Flipkart Electronics - MIVI Clear & Crisp Like Never Before
- SILVER under the Mobile Advertising Excellence in Moment Marketing category for Dettol Cool #SHOWERCOOLER
- SILVER under the Mobile Advertising Excellence in Launch Campaign category for ASUS Zenbook: Space Launch Edition
- SILVER in the Mobile Advertising Excellence in Integrated Campaign for Domex : Toilet Wars
- SILVER under Mobile Advertising Excellence in Rich Media Campaign for Ultratech - Ghar 1 Mauka 1 Issliyea Cement Bhi Desh Ka No. 1
- BRONZE in the Mobile Advertising Excellence in Brand Campaign category for Saridon No. 1 Headache Specialist
The success of the OnePlus TV U1S campaign spoke for itself with a voice-enabled, regionally targeted mobile ad (which users can’t stop talking about!)
OnePlus promoted its TV U1S with a very vocal mobile ad campaign that achieved a 2.05% engagement rate, which is 10X higher that industry benchmarks.
By leveraging speech recognition technology, users could speak commands to engage with the mobile ad. For instance, to switch on the TV, users said, “Turn on the TV;” to listen to calming music on Spotify, they said, “Play Relaxing Music.” Similarly, users can give commands to increase the volume, check the weather, or watch any movie on OTT platforms.
The OnePlus campaign reached 9.4MN users who spent an average of 6+ seconds on the mobile ad.
ZEE5 launched the world digital premiere of RRR with a gamified mobile ad that had movie-buffs ready to Rise, Roar, Revolt!
ZEE5 built awareness about the world digital premiere of their blockbuster Telugu film RRR. Their gamified mobile ad received 4.6% engagement rate, an astounding 23 times above the industry standard.
To get familiar with foot-tapping dance song “NAATU” from the movie, users played a 15 second engaging game to the rhythm of this highly trending song, with a gif of the protagonists dancing on the screen.
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This game used piano tiles where players had to tap on the right piano tiles every time the word “NAATU” came up during the song. For every right tile tapped, the user got 10 points, for wrong taps, they lost 5. The game perfectly brought together music, dance, entertainment and gaming on the user’s mobile screen.
Not only a fun gamified approach, the mobile ad also spread word about “India’s biggest blockbuster RRR coming to your screens,” to create buzz for the movie premiere on the channel. The campaign reached over 3.2 MN users who spent almost 8.8 seconds on average, tapping their feet to the ad.
Flipkart Electronics – MIVI used a memory game to showcase their best deals and offers with online shoppers.
Flipkart, being one of the leading e-commerce websites, initiated a campaign for MIVI Ear Buds, with an interactive ad across multiple digital platforms. With many exciting offers on the app, the ad drove interested shoppers to grab the best deals online from Flipkart.
Using an interactive gaming approach to test the players’ memory, users had 8 seconds to remember the positions of 4 pairs of MIVI earbuds on their phone screen, before they were hidden under tiles. Then, they were given another few seconds to flip the tiles and match the correct pairs. On completion of the game, they were led to the Flipkart page to check out shopping offers, like they’ve never seen before.
This spectacular campaign reached more than 45.7 MN users, with an overall 1.61% engagement rate, 8X higher than the industry average. Users spent a good amount of 9.7 seconds, highly engaged with the mobile experience.
As per the Kantar report, the campaign effectively aided awareness by 6%, drove 7% brand favorability, and increased purchase intent by 6% for Flipkart MIVI.
Dettol launched their coolest soap this summer with an interactive mobile game, in a multi-lingual ad campaign.
As one of the most popular FMCG brands around, Dettol launched their Dettol Cool soap this summer. Its USP: to make users feel 5 degrees cooler than the hot temperature outside. The highly interactive ad with a gamified experience, was released as a multi-lingual ad campaign in Hindi, English, Tamil and Bengali, with hyper-local targeting.
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By integrating real-time weather & location API, the ad showed the temperature at the user’s location, as the messaging and visuals focused on summer. To beat the heatwave, users were asked to tap 5 falling ice cubes in 8 seconds, to reduce the temperature by 5 degrees.
After doing this, the brand messaging revealed how users could ‘beat the heat with the #ShowerCooler!’ (in their preferred language, of course) and directed to buy this Cool soap online.
This cool mobile campaign reached more than 11.2 MN users, garnering an engagement rate of 2.84% which is over 14X compared to the industry average. The audience spent an average time of 10 seconds, completely engaged with this ad.
ASUS Zenbook took users to outer space in a rocket, with vibration, smoke and a mind-blowing launch campaign.
To commemorate the 25th anniversary of the very 1st ASUS laptop, the brand launched their latest ASUS Zenbook 14X OLED Space Edition laptop with a truly creative and interactive campaign, to give users an outer space experience.
Users were engaged by the storytelling from the start, which kicked off with a 3-second countdown to the rocket launch. Using motion sensors to detect interaction, users felt the transition of a rocket launch, with haptic vibration and realistic smoke, to enhance the viewer experience.
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Next, they were shown a 360 view of the new laptop, where they could tap on hotspots to learn more about its special features. They were finally led to a website to understand all about the Zenbook Space Edition laptop.
This out-of-the-world campaign reached over 4.7 MN users. The audience spent more than 8 seconds interacting the ad, with an overall engagement rate of 1.79% close to 9 times above industry benchmarks. Now that’s what we call, truly out of this world!
Domex waged the battle against smell & stains and won the ‘Toilet Wars,’ with an interactive and fresh mobile game.
Domex reached households to show how they can effectively get rid of odours, stains and germs, using a fresh take on mobile gaming, while offering gratification to their users.