McCANN Delhi gets Sambit Mohanty as ECD

An alumnus of the Indian Institute of Mass Communication (IIMC) Delhi, Sambit has about twelve years in advertising & design.

 

Starting out as a copywriter at McCann Erickson, he’s worked in agencies such as Lowe, Publicis, Leo Burnett & Elephant Design.

 

In his last assignment, Sambit was the creative head at Bates, New Delhi where he was instrumental in launching Max Bupa Health Insurance and also creating memorable work for Hitachi & Virgin Mobile among other brands.

 

As a Creative Director at Leo Burnett, he created the ‘Full of Life’ launch campaign for the Chevrolet Spark that included the ‘winking car’ commercial.

 

He was also behind the ‘Where’s the Pulp?’  campaign for Minute Maid Pulpy Orange – a juice drink from Coke. His film for MMPO - ‘deflating oranges’ - is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

 

Given his diverse experience, Sambit has also helped build brands like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare, Chevrolet, etc.

 

An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being National runners-up in the Brand Equity Quiz.

 

Says Prasoon Joshi, Chief Executive Officer - McCann Worldgroup: I am extremely happy to have sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It’s rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board.