McCann Delhi strengthens its planning team, gets Jitender Dabas on-board

Jitender Dabas will soon be moving on from JWT to join McCann Erickson. A much respected name in the Advertising fraternity, he will be coming on board at McCann's key Delhi branch to head and strengthen its Planning function. His predecessor at McCann , Sandip Mahapatra in his new and critical role will now spearhead integrated planning for McCann worldgroup.

Jitender - An IIT Delhi Alumnus, has spent the last 14 years in the Advertising& communication Industry. Starting as an Account management Executive with FCB Ulka, he moved on to Strategic Planning with Grey and was with the JWT Delhi branch for the last 5 years. From Compaq Presario, GPI to Hyundai motors, SBI, Aviva, GE Money he has since then led the thinking on key brands like Hero Honda, Nokia, Pepsi Foods, SONY & Indian National Congress. His role in developing domain expertise in Technology & Rural consumer behavior is well regarded. Rated as one of Top 5 Brand Pioneers from the global JWT network last year he has also garnered WPP's Atticus award for Original thinking in marketing & communication.

Commenting on the move Prasoon Joshi, Executive Chairman McCann Worldgroup says, "I immediately knew that Jitender is the kind of planner I have always respected. Incisive, clear thinking, passionate, he has vision. His reputation precedes him and I am looking forward to having him work along with our Delhi branch on our extensive brand portfolio".