McCann Erickson picks Sujith Sudhakaran as Planning Head - South

Sujith Sudhakaran joins McCann Erickson as Planning Head- South based out of the Bangalore office. He moves in from Ogilvy, Bangalore.

An Electronics Engineer and MBA from Cardiff University, Sujith has been part of the industry for nearly twenty years where he has worked across agencies including Grey Worldwide, Mudra, Draft FCB and O&M apart from marketing stints at BPL, Toyota and General Motors. Before moving to Bangalore he was heading Strategic Planning at Draft FCB Delhi. He has worked on brands such as Tata Docomo, Hyundai, Toyota, Chevrolet, Hero Motors, SC Johnson, Samsung, Whirlpool, Electrolux, LG, Aviva Life Insurance, naukri.com, jeevansaathi.com, Titan, ITC foods, IBM, HCL Technologies among others.

Has a keen interest in consumer behavior research currently pursuing a PhD program from XLRI Jamshedpur.

On his move to McCann Erickson Sujith says, “McCANN Bangalore has an exciting set of businesses, I look forward to partnering the teams here and create some great work”

Jitender Dabas, Executive Vice President (Strategic Planning), McCann Erickson says “In South, we have some of our most loved brands from clients like Britannia, TVS Motors, ITC Foods, Tata Tea amongst others. Sujith brings in a rich depth of Consumer behavior understanding and wide cross-category knowledge that I am certain will help us do more culture-leading work for our brands. “       

Vijay Jacob Sr. Vice President & General Manager says “Sujith is an experienced warrior. Am very sure our McCann, South clients will vastly benefit from his extensive experience across categories. I am really looking forward to partnering with him and creating some memorable work in the year ahead.”