McCann's TAG Ideation bags branding duties for India's first F1

McCann Worldgroup TAG Ideation, a McCann Worldgroup creative agency, revealed the logo and the branding package for India's first F1 racing arena ' Buddh International Circuit, introduced by India's premier conglomerate -Jaypee Group.

JPSI, a Jaypee Group sports infrastructure company, formally announced the launch of its world-class F1 racing arena brand - Buddh International Circuit at Noida, New Delhi NCR. McCann Worldgroup TAG Ideation was given the task of developing the branding solution for the arena which was presented to the world media early last week.

Speaking of the development, Manoj Gaur, Chairman, JPSI said - "This is a unique & prestigious product, which strengthens India's ever growing global stature. And hence we were very clear that we needed a partner who will not just bring a world-class branding solution on the table but also build brand India with it. As soon as we saw the branding solution developed by our agency MWG TAG, we knew that we had the perfect answer."

Confirming the news, Prasoon Joshi - Chairman, McCann Worldgroup said - "It is a moment of great pride & honour for McCann Worldgroup in India because this work will be presented across the world. When I met Mr. Gaur and Jaypee team, it was great to sense that they are passionate about maintaining the great tradition of reinforcing brand India through all their initiatives. The group has yet again reaffirmed its commitment to India .I am very happy that our group agency, MWG TAG, is part of this moment in Indian history."

Himanshu Saxena, VP & General Manager, MWG TAG added - "Racing is about passion, speed & excitement. At the same time, the branding solution had to respect local sensibilities and project a strong sense of Indian identity. The tri-coloured heart shaped pneumonic not only captures the inherent codes of racing but also vividly amplifies the 'B' which not just stands for the name of the circuit but also 'Bharat'. For the agency team, it means much more than just another branding solution. It is about India and its pride."

It may be noted that this track will host the inaugural Indian Grand Prix later this year. The 5.14-kilometre, Herman Tilke-designed venue will host its first F1 race on October 30, 2011.

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