McCann Worldgroup India and O&M win big at the EFFIE Awards India 2018

The Advertising Club (TAC) India hosted the 18th edition of the coveted “EFFIE AWARDS INDIA 2018” presented by COLORS at Taj Lands’ End, Mumbai. The prestigious awards event  that is renowned as the gold standard in advertising and marketing  awards saw category game-changers and innovators for the year being celebrated for their ground breaking  media and brand strategies. 

One97 Communication Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India, India was named EFFIE India Agency of the Year.  The coveted Grand EFFIE was won by Ogilvy & Mather Group, India."

Speaking  about winning the  coveted EFFIEs,  Mr. Vikram Sakhuja, President of The Advertising Club  and Chairperson, EFFIEs  said ““With the bar raised higher year on year,  winning an EFFIE  has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”

Speaking about the ethos of the awards he further added “The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an EFFIE we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

Elaborating further on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFFIEs said, “The EFFIEs 2018 once again  witnessed  patronage from industry veterans and category leaders , establishing its eminence  as a  coveted industry award that recognizes great ideas and superior execution. EFFIEs  2018 saw  the entire fraternity come together to laud and celebrate successful campaign stories that are  ahead of the curve on innovation and engagement.”

EFFIE Awards India 2018 continues to represents the pinnacle in advertising effectiveness  by recognizing and rewarding  thought leadership showcased by brands and advertisers .