McCann Worldgroup India’s Nestlé ad in WARC Effective Innovation shortlist

WARC Awards, a global search for next-generation marketing effectiveness, has released the shortlisted entries for Effective Innovation. Twenty campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results. 

Spanning a wide range of brands and markets, the shortlist has been selected by a panel of industry experts chaired by Jane Wakely, Lead Chief Marketing Officer, Mars & Mars Pet Nutrition. 

The shortlisted entries are:

Ok Nestlé! Tell me more about food · Nestlé · McCann Worldgroup · India

Omtanke - Rethinking Volvo · Volvo Cars Australia · Volvo Cars · whiteGREY, Mindshare · Australia

SelfieSTIX · Pedigree · Mars · Colenso BBDO · New Zealand

#FFAB60 - Searching for the special colour of Seville · Tanqueray · Diageo · PS21 · Spain

Hungry Puffs · Foodbank WA · Foodbank Australia · The Brand Agency · Australia

Crash Test Drive · Ford Ranger Malaysia · Ford Ranger · ensemble worldwide, Initiative · Malaysia

Taking TV to the Next Level · Jumanji, The Next Level · Sony Pictures · Manning Gottlieb OMD · United Kingdom

Memotraits · RAKBANK · PixelPlus Media · United Arab Emirates

Blood Unity · Donner Sang Compter (DSC) · FP7 McCann Dubai · Lebanon

Every Step Counts · Emirates NBD · FP7 McCann Dubai · United Arab Emirates

How Comfort made laundry fashionable · Comfort · Unilever · Ogilvy Philippines Inc. · Philippines

Colonel KI · KFC · Yum! China · Mindshare China · China

Osteoscan · Voltaren · GSK · MediaCom Russia · Russian Federation

The first interactive financial goal planning session in a chatbot ad · TD Ameritrade · Havas New York · North America

OMO Tag · OMO · Unilever · TBWARAAD · Lebanon

25 Days of Christmas · Virgin Media · Virgin · RAPP · United Kingdom

Vist Xbox - the Birth of Gaming Tourism · Xbox · Microsoft · McCann London · United Kingdom

Battle for Fun · M&M's · Mars Wrigley Confectionery · BBDO China · China

The Makeover of the Four Immortals · Master Kong Express Noodle · Master Kong · BBDO China · China

2019 Brand Strategy · Tmall · Alibaba · BBDO China · China

The Effective Innovation category recognises innovative thinking that has transformed a business to deliver tangible results. The key for entrants is to explain why their ideas marked a break from the norm, and to link their innovations to business results. 

The shortlisted papers in the Effective Innovation category can be viewed here. 

The shortlists for the Effective Content Strategy, Effective Social Strategy and Effective Use of Brand Purpose categories will be announced shortly. 

The WARC Awards are currently being judged by international senior figures from both brands and agencies.