McCann Worldgroup is the most awarded Indian agency at the WARC Awards 2018
McCann World Group India has become the most awarded Indian Agency at the Global WARC Awards 2018.
The WARC Awards 2018 were given across categories Effective Content Strategy, Effective Social Strategy, Best use of Brand Purpose & Innovation shortlisted from Global case studies.
McCANN World Group picked up five awards including 2 golds, One Silver and 2 bronze.
It won Gold in the Innovation category for its campaign campaign IDFC – Bank in a Box.
It also won a Gold in the Effective use of Brand Purpose for Paytm – Helping India Cope with the Death of Cash
In The category Content Strategy McCann won a Silver for the campaign Live Love Laugh Foundation – Ask Again, and a bronze for iCan – Fair Sex fair Say.
It also won a bronze for Reebok – Girls Do(n’t) Fight in the category Brand Purpose Strategy.
Commenting on the win Prasoon Joshi – Chairman Asia Pacific, CEO & CCO India says “We at McCann Worldgroup India take immense pride in creating solutions which are strategically sound and have great craft. These work are a testimony of our belief which strikes the chord with the target audience “